We are in Puglia

It's called "We are in Puglia" the new communication campaign to promote tourism organized by Apulia Promotion to promote in many cities of Europe Puglia, in collaboration with the Nikon. The tourism promotion campaign was presented this morning in Rome at the headquarters of ENIT participating fully in the project that has the intent to revive not only the region but using the Italian brand, also tourism throughout the country. The objective of the campaign is to increase - it has been said this morning - the reputation of the region in the source markets of direct flights to the airports of Bari and Brindisi, further increasing traffic of tourists already in the last few years has seen a high number of appearances . The promotion campaign will be made in London, Paris, Berlin, Brussels, Frankfurt, Monaco, Zurich, Geneva, through images that will be posted on public transport and on the web, that would reflect what the region has to offer. The location chosen for the shots were Gallipoli with Tip of Swine, the Natural Reserve of Torre Guaceto and a farm of Ostuni. "This initiative - said the Regional Minister for Tourism, Silvia Godelli - aims to extend the tourist season in Puglia from April to early October. Suffice it to say that last April before it began the campaign arrived in Puglia 7 thousand Austrian tourists. We want to turn - he concluded - the instinct Apulian professionalism to best present our territories in their variety and in their extraordinary attractiveness of sea, culture, gastronomy and landscapes. ""Puglia is a jewel of the regions of our country - said the president of ENIT, Pierluigi Celli - to work together to spread abroad the territorial offer is a successful example of team work we are doing with the Regions with the aim of returning to the top of the world rankings Italy Tourism ". Four photographers of Nikon were in Puglia to try to "tell art and history and traditions and food and wine"; their images are the ones that will make the rounds of European cities in the mobile campaign in the region aimed at families, young people and even older people.