The vacation destination is still important but, more and more, what you do matters and in the company of these chi.Sono, in summary, the results of the research "Summer holidays in 2013: it is a matter of destination?" Observatory Europcar- Doxa on 'Types of vacation of the Italians, now in its ninth year, this year, in addition to the analysis on tourism, focused on the reasons behind the Italians to choose a location. A choice that Doxa estimate relates to the 44% of the Italians in 2013, a significant fact that attests to a stabilization in the number of vacationers, growing, albeit slightly, for the first time after the sharp fall (-13%) recorded in previous years (from 56% in 2010 to 49% in 2011, up to 43% in 2012). The sea is still the prime destination by the Italians (67%), followed at a distance by mountains and hills (18%), cities (6%), tours (3%) tied with lake, country or other destinations , with Puglia still first goal for those who choose Italy, followed by Tuscany, Sardinia and Liguria. 26% of travelers will go abroad in 2013 (it was 19% last year), mainly in low-cost countries such as Spain, Greece, Croatia, which together account for about 50% of foreign destinations. The survey identifies three categories of vacationers: the curious, seeking out completely new (36%); the prudent (35%) who prefer places already visited one (12%) or more (23%) and the routine, which always return to the same place (29%). The research highlights how the goal still plays a dominant role but growing attention for activities that you can play (21% state that chooses where to go based on the activities on offer, 12% equates locations and activities). Vacationers Italians are active, if it is true that as many as 94% will devote at least a sport, cultural excursions, hobby or another during the upcoming holidays. And for a third of holidaymakers it is a passion to be practiced only in this period.
Source: viaggi.ilmessaggero.it