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Mese di promozione Puglia Top Wine Destination
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Dal 7 Ottobre, un mese di promozione Puglia Top Wine destination
Ben 32 with wine showcases dedicated and tastings: Puglia is to discover and enjoy the occasion of "Puglia top wine destination", scheduled in Rome and Milan from 7 October.
Puglia back, for the entire month, in the two cities with a program of events aimed at promoting the culinary excellence of the Puglia region. The event was made possible thanks to the contribution by the Directorate of Food Resources of the Puglia region, is organized by the Wine Tourism Movement Puglia. "Being among the ten best destinations in the world for wine lovers is not a foregone conclusion - declares Fabrizio Nardoni, councilor Agri-Resources of the Puglia region - is the result of hard work, research, innovation and dedication of so many in the industry who now restore to the Puglia the honor of a representation that we have to be able to keep up with appropriate policies that are capable of maintaining and developing the growth trend of recent years. In the years 2009-2012 (ratio Unicredit May 2013 - ed) the Apulian wine industry has been able to go from 78 to 121 million euro with wines (especially "red" autochthonous as Primitivo, Negroamaro and Nero di Troia) sold in Germany , Austria, the Netherlands and Denmark. But we can not settle - explains Nardoni - because wine from Puglia has ample room for improvement in the first market for value, the United States, thanks to the recognition of the international magazine Wine Enthusiast and the important commercial and cultural marketing operation implemented by Wine Tourism Movement ".
The appointment is at the same time in Rome in 16 wine selected by the "Athenæum" and Milan in other 16 wine circuit members "Vinarius". In each you will find an exhibition dedicated to the wines of Puglia and taste some wine labels and extra virgin olive oil selected by the Wine Tourism Movement Puglia. "After the huge success of last February - says Sebastian de Corato, president of the Wine Tourism Movement Puglia - is renewed collaboration between the Wine Tourism Movement Puglia and wine selected by" Atheneum "(Rome) and the wine shop of" Vinarius "(Milan). once again, for the entire month of October, as part of Puglia Top Wine Destination, we will have the opportunity to promote and enhance, in the best wine shops in Rome, Milan and Lombardy, not only our wines but also the authenticity, excellence, quality and the history that they represent for our area. Details that surely can not escape the attentive audience of these two important Italian squares and we hope then choose Apulia as next destination for wine tourism ".
To catalyze even more the attention of fans consumers wineries organize aperitifs-happy hour strictly made in Puglia. Furthermore, in 8 of these wine bars (4 in Rome and 4 in Milan), the variety and the peculiarities of the goodness of Puglia will be illustrated by journalists in wines, which will guide tastings open to the public, free and by reservation. (see schedule below). It will therefore be a way to intrigue winelover and invite them to choose the Apulia as an ideal destination for an unforgettable stay. "Puglia top wine destination" will be an event that will combine taste, culture and new trends in the wake of the successes achieved by the Puglia through recognition by the international magazine Wine Enthusiast and in the awareness of the great commercial potential of regional food and wine basket.
Source: Ansa